Compare Hershey Co (HSY) vs Marathon Digital Holdings Inc (MARA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Hershey Co vs Marathon Digital Holdings Inc — how do they compare? Hershey Co trades at $171.9 (market cap $34.83B), while Marathon Digital Holdings Inc trades at $12.21 (market cap $4.45B). The key difference: Hershey Co is far larger — about 7.8× Marathon Digital Holdings Inc's market cap, and Hershey Co pays a 3.38% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals.
| HSY | MARA | |
|---|---|---|
Market Cap | $34.83B | $4.45B |
Sector | Consumer Staples | Technology |
52-Week High | $236.28 | $22.84 |
52-Week Low | $162.31 | $6.73 |
Enterprise Value | $39.63B | $6.40B |
Dividend Yield | 3.38% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $170.63, down 0.46% on the day, with a bearish technical signal from moving averages. The company reported revenue of $11.69B for 2025 with a net income margin of 9.12%, though margins have compressed from prior years. Recent earnings have consistently beaten expectations, and the company announced a $1.45 dividend payable in June 2026. Analyst consensus is a 'Hold' with a price target of $207.82, indicating potential upside from current levels.
The outlook for HSY hinges on margin recovery as high cocoa costs cycle out. While valuation multiples appear elevated, consistent earnings beats and a solid dividend yield of approximately 3.4% provide support. Key risks include persistent volume weakness and competitive pressures. The stock presents a cautious opportunity for investors betting on a fundamental rebound in the second half of 2026.
MARA trades at $11.67, up 9.17% in the last session, but remains in a bearish technical trend. The company reported a net loss of $1.31 billion in 2025 with a negative net margin of 234.83%, though it maintains a high gross margin of 79.22%. Recent news highlights a strategic pivot to AI data centers, including a major Texas land acquisition announced on July 9, 2026, which could add up to 2 GW of power capacity.
The outlook is mixed: analyst consensus is a buy with a $16.90 price target, but significant risks persist from ongoing losses and high volatility. The AI pivot offers growth potential, yet execution and funding challenges pose substantial downside risk for investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Hershey Co
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →About Marathon Digital Holdings Inc
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →
