Hershey Co vs MasterCard Inc — how do they compare? Hershey Co trades at $171.9 (market cap $34.83B), while MasterCard Inc trades at $538.35 (market cap $483.71B). The key difference: MasterCard Inc is far larger — about 13.9× Hershey Co's market cap, and Hershey Co pays the higher dividend (3.38%). Which is the better fit depends on your goals.
| HSY | MA | |
|---|---|---|
Market Cap | $34.83B | $483.71B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $236.28 | $598.96 |
52-Week Low | $162.31 | $471.55 |
Enterprise Value | $39.63B | $494.45B |
Dividend Yield | 3.38% | 0.64% |
Volume | — | 4,635,698 |
Signals from Pluang's Aura AI — not financial advice
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Mastercard (MA) trades at $538.30, down 0.97% on the day, with a bullish technical outlook supported by moving averages and strong institutional buying. The company demonstrates robust fundamentals with revenue growth from $22.2B in 2022 to $32.8B in 2025, net income margins above 45%, and consistent earnings beats. Recent news highlights AI payment initiatives and expansion into underbanked markets, reinforcing its competitive positioning.
The stock presents a compelling long-term opportunity given its profitability, growth trajectory, and dominant market position, though elevated valuation multiples (P/E 31.68) and competition from emerging payment technologies pose risks. Analyst consensus is strongly bullish with a $634.27 price target, suggesting ~18% upside from current levels.
Trailing returns across standard periods
Latest headlines on both assets
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →