Hershey Co vs Kraft Heinz Co — how do they compare? Hershey Co trades at $171.9 (market cap $34.83B), while Kraft Heinz Co trades at $25.76 (market cap $30.66B). The key difference: Hershey Co and Kraft Heinz Co are close in size by market cap, and Kraft Heinz Co pays the higher dividend (6.19%). Which is the better fit depends on your goals.
| HSY | KHC | |
|---|---|---|
Market Cap | $34.83B | $30.66B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $236.28 | $28.94 |
52-Week Low | $162.31 | $21.21 |
Enterprise Value | $39.63B | $47.71B |
Dividend Yield | 3.38% | 6.19% |
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $170.63, down 0.46% on the day, with a bearish technical signal from moving averages. The company reported revenue of $11.69B for 2025 with a net income margin of 9.12%, though margins have compressed from prior years. Recent earnings have consistently beaten expectations, and the company announced a $1.45 dividend payable in June 2026. Analyst consensus is a 'Hold' with a price target of $207.82, indicating potential upside from current levels.
The outlook for HSY hinges on margin recovery as high cocoa costs cycle out. While valuation multiples appear elevated, consistent earnings beats and a solid dividend yield of approximately 3.4% provide support. Key risks include persistent volume weakness and competitive pressures. The stock presents a cautious opportunity for investors betting on a fundamental rebound in the second half of 2026.
Kraft Heinz (KHC) trades at $25.79, down 0.35% on the day. The stock shows a bullish technical trend with moving averages supporting upside, though RSI levels suggest potential overbought conditions. Fundamentally, the company reported a net loss of $5.85 billion in 2025, driving negative profit margins, but has beaten EPS estimates for three consecutive quarters. Recent news highlights a strategic partnership with Disney aimed at brand revitalization.
The outlook remains cautious due to profitability challenges, offset by a high 6.4% dividend yield and undervaluation signals like a P/B of 0.73. Risks include sustained negative earnings and high debt levels. Analyst consensus is mixed, with a hold-heavy rating and a price target below the current price, indicating limited near-term upside potential.
Trailing returns across standard periods
Latest headlines on both assets
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →