Honeywell International Inc vs Williams-Sonoma, Inc. — how do they compare? Honeywell International Inc trades at $235.33 (market cap $72.93B), while Williams-Sonoma, Inc. trades at $250.52 (market cap $29.51B). The key difference: Honeywell International Inc is far larger — about 2.5× Williams-Sonoma, Inc.'s market cap, and Honeywell International Inc pays the higher dividend (1.22%). Which is the better fit depends on your goals.
| HON | WSM | |
|---|---|---|
Market Cap | $72.93B | $29.51B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $248.79 | $251.81 |
52-Week Low | $188.14 | $168.64 |
Enterprise Value | $97.73B | $30.35B |
Dividend Yield | 1.22% | 1.21% |
Signals from Pluang's Aura AI — not financial advice
Honeywell (HON) trades at $235.01, down 3.26% amid bearish technical signals and recent growth guidance concerns. The stock shows strong fundamentals with a P/E of 8.85, net margin of 21.58%, and consistent earnings beats. Recent corporate actions include a 2:1 reverse stock split and dividend payments, while business divestitures aim to sharpen focus on automation. Cash flow remains positive at $1.92B for 2025, though 2026 projections indicate a net outflow.
Outlook is mixed: valuation appears attractive with analyst consensus target of $320.54, but near-term risks include bearish technicals, debt-to-asset ratio rising to 47.66%, and potential growth deceleration. Investors may find long-term value if automation segments drive recovery, though volatility from recent spinoff underperformance warrants caution.
Williams-Sonoma (WSM) trades at $245.16, down 2.26% today, with a bullish technical signal from moving averages but overbought RSI readings. The company maintains strong profitability with a 13.81% net income margin and 54.01% ROE, supported by recent earnings beats. Recent news highlights investor interest and a CEO stock sale, while cash flow trends show variability, with 2025 net cash flow at -$49 million.
Outlook remains positive with consistent earnings performance and a 'Moderate Buy' analyst consensus, though risks include consumer discretionary sector volatility and competitive pressures. The stock trades above the consensus price target of $231.10, suggesting limited near-term upside based on current valuations.
Trailing returns across standard periods
Latest headlines on both assets
Honeywell is a global multi-industry behemoth with one of the largest installed bases of equipment. The firm operates through four business segments, including aerospace, building technologies, performance materials and technologies, and safety and productivity solutions. In recent years, the firm has made several portfolio changes, including the addition of Intelligrated in 2016, as well as the spins of Garrett Technologies and Resideo in 2018.
Read more on HON →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →