Harley-Davidson Inc vs Zillow Group Inc Class A — how do they compare? Harley-Davidson Inc trades at $28.06 (market cap $2.93B), while Zillow Group Inc Class A trades at $31.66 (market cap $7.54B). The key difference: Zillow Group Inc Class A is far larger — about 2.6× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.64% dividend while Zillow Group Inc Class A pays none. Which is the better fit depends on your goals.
| HOG | ZG | |
|---|---|---|
Market Cap | $2.93B | $7.54B |
Sector | Consumer Cyclical | Media |
52-Week High | $31.03 | $86.76 |
52-Week Low | $17.19 | $29.14 |
Enterprise Value | $3.32B | $7.19B |
Dividend Yield | 2.64% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Zillow Group (ZG) trades at $32.84, down 2.58% on the day, amid a bearish technical signal and ongoing securities class action lawsuits. The company reported revenue of $2.58B in 2025 with a net income of $23M, marking a return to profitability after losses in prior years. Analyst consensus is a Buy with a $57.80 price target, but recent news highlights legal risks from alleged anticompetitive practices.
The outlook is mixed: strong fundamentals with improving margins and revenue growth support upside potential, but legal overhangs and bearish technicals pose near-term risks. Investors should weigh the high P/E ratio of 134.8 against earnings beats and analyst optimism for long-term recovery.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Zillow Group is an Internet-based real estate company that has historically focused on deriving ad revenue from third-party brokers on online marketplaces such as Zillow.com, Trulia, and HotPads. More recently it has shifted its focus to iBuying via the Zillow Offers platform.
Read more on ZG →