Compare Harley-Davidson Inc (HOG) vs Yum China Holdings Inc (YUMC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Yum China Holdings Inc — how do they compare? Harley-Davidson Inc trades at $26.9 (market cap $2.78B), while Yum China Holdings Inc trades at $42.92 (market cap $14.11B). The key difference: Yum China Holdings Inc is far larger — about 5.1× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.8%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 92 Days and Yum China Holdings Inc for 77 Days on average.
| HOG | YUMC | |
|---|---|---|
Market Cap | $2.78B | $14.11B |
Volume | 2,966,389 | 2,350,650 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $28.46 | $57.95 |
52-Week Low | $17.19 | $39.98 |
Typical Hold Time | 92 Days | 77 Days |
Enterprise Value | $3.20B | $15.02B |
Dividend Yield | 2.8% | 2.78% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.75, down 0.74% on the day, with a bullish technical signal from moving averages. Recent earnings show a mixed track record, with a Q2 2026 beat but misses in prior quarters. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, though net income remains positive. The stock is valued at a P/E of 14.86 and P/S of 0.72, below industry averages, while analyst sentiment is mixed with a $28.50 consensus target.
The outlook is cautious; while valuation appears attractive and technicals suggest near-term strength, declining revenue and margin pressures pose fundamental risks. Investor sentiment is divided, with institutional activity showing both accumulation and divestment. Key catalysts include execution of the 'Back to the Bricks' strategy, but tariff exposures and competitive threats remain headwinds.
YUMC trades at $41.78, up 2.78% today, but technical indicators signal a bearish trend with strong sell signals from moving averages. Fundamentally, the company shows steady revenue growth, reaching $11.80B in 2025, with consistent earnings beats in recent quarters. Recent developments include the acquisition of Pizza Hut brand ownership in mainland China and expansion of Pizza Hut Burger Bars to 300 locations.
The outlook is mixed: strong analyst consensus (73.68% buy ratings) and a projected 25.63% upside suggest value, but bearish technicals and competitive pressures pose risks. Investors should weigh solid fundamentals against near-term price volatility.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
Top news
Latest headlines on both assets
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Yum China Holdings Inc
With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →
