Compare Harley-Davidson Inc (HOG) vs Yum China Holdings Inc (YUMC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Yum China Holdings Inc — how do they compare? Harley-Davidson Inc trades at $25.92 (market cap $2.78B), while Yum China Holdings Inc trades at $47.77 (market cap $16.28B). The key difference: Yum China Holdings Inc is far larger — about 5.9× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.75%). Which is the better fit depends on your goals.
| HOG | YUMC | |
|---|---|---|
Market Cap | $2.78B | $16.28B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $57.95 |
52-Week Low | $17.19 | $40.18 |
Enterprise Value | $3.19B | $17.19B |
Dividend Yield | 2.75% | 2.44% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.10, up 0.35% with a bullish technical signal from moving averages. The company reported mixed Q2 2026 results with an EPS beat ($0.75 vs. $0.645 expected) but revenue challenges, while raising full-year guidance. Valuation appears reasonable with P/E of 14.84 and P/S of 0.72, though profitability metrics show pressure with net margin at 4.78%.
The outlook remains cautiously optimistic with analyst consensus at $26.00 target. Key opportunities include North American sales strength and cost-cutting initiatives, while risks involve raw material costs and competitive pressures. Institutional activity shows mixed signals with recent large purchases and sales.
YUMC trades at $48.19, up 0.98% today, with a bullish technical signal from moving averages and strong earnings beats in recent quarters. The company reported revenue of $11.80B in 2025 with a net income margin of 7.84%, and recently completed the acquisition of the Pizza Hut brand in Mainland China, enhancing strategic control. Analyst consensus is strongly positive with 14 buy ratings and a projected 26.21% upside potential.
The outlook for YUMC is favorable due to consistent earnings growth, store expansion, and the Pizza Hut acquisition eliminating royalty fees. Risks include macroeconomic headwinds in China and competitive pressures. Wall Street sentiment remains bullish, supported by institutional confidence and positive earnings momentum.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Yum China Holdings Inc
With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →
