Harley-Davidson Inc vs Wynn Resorts, Limited — how do they compare? Harley-Davidson Inc trades at $25.86 (market cap $2.78B), while Wynn Resorts, Limited trades at $104.77 (market cap $10.79B). The key difference: Wynn Resorts, Limited is far larger — about 3.9× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.75%). Which is the better fit depends on your goals.
| HOG | WYNN | |
|---|---|---|
Market Cap | $2.78B | $10.79B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $133.34 |
52-Week Low | $17.19 | $94.37 |
Enterprise Value | $3.19B | $21.03B |
Dividend Yield | 2.75% | 0.95% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.10, up 0.35% with a bullish technical signal from moving averages. The company reported mixed Q2 2026 results with an EPS beat ($0.75 vs. $0.645 expected) but revenue challenges, while raising full-year guidance. Valuation appears reasonable with P/E of 14.84 and P/S of 0.72, though profitability metrics show pressure with net margin at 4.78%.
The outlook remains cautiously optimistic with analyst consensus at $26.00 target. Key opportunities include North American sales strength and cost-cutting initiatives, while risks involve raw material costs and competitive pressures. Institutional activity shows mixed signals with recent large purchases and sales.
Wynn Resorts (WYNN) trades at $102.50, showing minimal daily movement with a slight 0.04% decline. The stock maintains a bullish technical outlook with strong institutional support, though faces fundamental challenges including declining net margins from 11.17% in 2023 to 4.58% in 2025. Recent Q2 2026 earnings beat expectations with $1.24 EPS versus $0.992 estimates, driven by Macau performance, while Las Vegas operations show weakness. The company faces significant capital expenditure pressures from UAE and Macau expansion projects.
Wynn presents a mixed investment case with 64% analyst buy ratings and $133 consensus target suggesting 30% upside, but faces execution risks from $1.6B+ annual capex and high debt load. The stock's valuation at 25x P/E appears reasonable given recovery potential, though margin compression and project timing create near-term uncertainty. Key catalysts include Macau recovery sustainability and successful UAE project execution by 2027.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Wynn Resorts operates luxury casinos and resorts. The company was founded in 2002 by Steve Wynn, the former CEO. The company operates four megaresorts: Wynn Macau and Encore in Macao and Wynn Las Vegas and Encore in Las Vegas. Cotai Palace opened in August 2016 in Macao, Encore Boston Harbor in Massachusetts opened June 2019. Additionally, we expect the company to begin construction on a new building next to its existing Macao Palace resort in 2023, which we forecast to open in 2026. The company also operates Wynn Interactive, a digital sports betting and iGaming platform. The company received 76% and 24% of its 2019 prepandemic EBITDA from Macao and Las Vegas, respectively.
Read more on WYNN →