Harley-Davidson Inc vs Verizon Communications Inc — how do they compare? Harley-Davidson Inc trades at $28.13 (market cap $2.93B), while Verizon Communications Inc trades at $43.5 (market cap $181.64B). The key difference: Verizon Communications Inc is far larger — about 62× Harley-Davidson Inc's market cap, and Verizon Communications Inc pays the higher dividend (6.51%). Which is the better fit depends on your goals.
| HOG | VZ | |
|---|---|---|
Market Cap | $2.93B | $181.64B |
Sector | Consumer Cyclical | Media |
52-Week High | $31.03 | $51.38 |
52-Week Low | $17.19 | $38.40 |
Enterprise Value | $3.32B | $369.14B |
Dividend Yield | 2.64% | 6.51% |
Volume | — | 22,584,735 |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Verizon (VZ) trades at $43.51, down 0.19% on the day, with a bearish technical signal from moving averages but neutral oscillators. The stock shows strong fundamentals with a P/E of 10.63 and consistent earnings beats, including Q1 2026 EPS of $1.28 versus $1.21 expected. Recent news highlights a restructuring involving 3,000 job cuts and retail store divestitures to franchisees, aimed at improving efficiency. Cash flow from operations remains robust at $37.14 billion for 2025, supporting a dividend yield near 6.7%.
VZ offers value with low valuation multiples and a high dividend, but faces headwinds from intense wireless competition and execution risks in restructuring. Analyst consensus is a 'Hold' with a $48.06 price target, implying 10% upside. Key risks include debt levels and market saturation, while potential catalysts include successful cost-cutting and broadband growth.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Verizon Communications Inc. is an integrated telecommunications company that provides wire line voice and data services, wireless services, Internet services, and published directory information. The Company also provides network services for the federal government including business phone lines, data services, telecommunications equipment, and payphones.
Read more on VZ →