Compare Harley-Davidson Inc (HOG) vs Vanguard Total Stock Market Index Fund ETF (VTI) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Vanguard Total Stock Market Index Fund ETF — how do they compare? Harley-Davidson Inc trades at $26.9 (market cap $2.78B), while Vanguard Total Stock Market Index Fund ETF trades at $381.94 (market cap $2.30T). The key difference: Vanguard Total Stock Market Index Fund ETF is far larger — about 827.3× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.8% dividend while Vanguard Total Stock Market Index Fund ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 92 Days and Vanguard Total Stock Market Index Fund ETF for 131 Days on average.
| HOG | VTI | |
|---|---|---|
Market Cap | $2.78B | $2.30T |
Volume | 2,966,389 | 2,982,924 |
Sector | Consumer Cyclical | — |
52-Week High | $28.46 | $384.30 |
52-Week Low | $17.19 | $311.68 |
Typical Hold Time | 92 Days | 131 Days |
Enterprise Value | $3.20B | — |
Dividend Yield | 2.8% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.75, down 0.74% on the day, with a bullish technical signal from moving averages. Recent earnings show a mixed track record, with a Q2 2026 beat but misses in prior quarters. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, though net income remains positive. The stock is valued at a P/E of 14.86 and P/S of 0.72, below industry averages, while analyst sentiment is mixed with a $28.50 consensus target.
The outlook is cautious; while valuation appears attractive and technicals suggest near-term strength, declining revenue and margin pressures pose fundamental risks. Investor sentiment is divided, with institutional activity showing both accumulation and divestment. Key catalysts include execution of the 'Back to the Bricks' strategy, but tariff exposures and competitive threats remain headwinds.
VTI trades at $379.56, down 0.39% on the day, with a bullish technical signal driven by moving averages. The ETF provides broad U.S. equity exposure, though key valuation and profitability ratios are not publicly disclosed for the fund itself. Recent news highlights its role in diversified portfolios and long-term growth potential.
The outlook for VTI remains positive given its low-cost, diversified structure and historical performance. Risks include market concentration in top holdings and broader economic volatility. Analyst sentiment is generally favorable for long-term investors seeking total market exposure.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Vanguard Total Stock Market Index Fund ETF
The fund employs an indexing investment approach designed to track the performance of the index, which represents approximately 100% of the investable US stock market and includes large-, mid-, small-, and micro-cap stocks. It invests by sampling the index, meaning that it holds a broadly diversified collection of securities that, in the aggregate, approximates the full index in terms of key characteristics.
Read more on VTI →
