Harley-Davidson Inc vs United States Oil ETF — how do they compare? Harley-Davidson Inc trades at $28.13 (market cap $2.93B), while United States Oil ETF trades at $128.19. The key difference: Harley-Davidson Inc pays a 2.64% dividend while United States Oil ETF pays none. Which is the better fit depends on your goals.
| HOG | USO | |
|---|---|---|
Market Cap | $2.93B | — |
Sector | Consumer Cyclical | — |
52-Week High | $31.03 | $152.96 |
52-Week Low | $17.19 | $66.17 |
Enterprise Value | $3.32B | — |
Dividend Yield | 2.64% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
USO is trading at $125.51, up 1.25% with strong bullish momentum driven by Middle East supply disruptions. Technical indicators show overall bullish sentiment with moving averages supporting the uptrend, though RSI levels suggest potential overbought conditions. Recent news highlights escalating geopolitical tensions in the Strait of Hormuz, pushing oil prices higher and benefiting the fund's performance.
The outlook remains positive as supply constraints and geopolitical risks continue to support oil prices, though overbought technical conditions warrant caution. Key risks include potential conflict de-escalation and OPEC demand adjustments. Current momentum favors continued strength, but volatility remains elevated due to geopolitical developments.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →This ETF invests primarily in futures contracts for light, sweet crude oil, other types of crude oil, diesel-heating oil, gasoline, natural gas, and other petroleum-based fuels.
Read more on USO →