Compare Harley-Davidson Inc (HOG) vs Upwork Inc (UPWK) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Upwork Inc — how do they compare? Harley-Davidson Inc trades at $26.75 (market cap $2.78B), while Upwork Inc trades at $8.57 (market cap $1.07B). The key difference: Harley-Davidson Inc is far larger — about 2.6× Upwork Inc's market cap, and Harley-Davidson Inc pays a 2.8% dividend while Upwork Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Upwork Inc for 38 Days on average.
| HOG | UPWK | |
|---|---|---|
Market Cap | $2.78B | $1.07B |
Volume | 2,966,389 | 2,574,130 |
Sector | Consumer Cyclical | Industrials |
52-Week High | $28.46 | $22.11 |
52-Week Low | $17.19 | $7.84 |
Typical Hold Time | 91 Days | 38 Days |
Enterprise Value | $3.20B | $833.01M |
Dividend Yield | 2.8% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $28.50. Recent Q2 2026 earnings beat expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin falling to 7.57%. The company maintains a dividend and shows improved cash flow trends, though it faces headwinds from tariffs and a recent data breach investigation.
The stock presents a mixed outlook: valuation metrics like P/E of 14.97 and P/B of 0.9 suggest potential upside, but declining profitability and competitive pressures pose risks. Investor sentiment is cautious with 61% hold ratings, while institutional activity shows mixed positioning. Key catalysts include execution of the 'Back to the Bricks' strategy, though tariff exposures and softening demand remain concerns.
Upwork (UPWK) trades at $8.40, up 0.48% on the day, with a bearish technical signal and neutral oscillators. The company reported Q2 2026 EPS of $0.41, beating expectations, but revenue growth has slowed, with 2025 revenue at $787.78 million. Valuation metrics appear attractive with a P/E of 10.77 and P/S of 1.45. Recent news highlights insider sales and a securities fraud investigation, while Bank of America acquired a significant stake.
The outlook is mixed: low valuation and strong profitability margins offer upside, but AI competition and recent insider selling pose risks. Analyst consensus is a Buy with a $9.64 price target, implying potential appreciation, though sentiment is cautious due to growth concerns and legal scrutiny.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Upwork Inc
Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →
