Compare Harley-Davidson Inc (HOG) vs Union Pacific Corporation (UNP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Union Pacific Corporation — how do they compare? Harley-Davidson Inc trades at $27.04 (market cap $2.78B), while Union Pacific Corporation trades at $278.2 (market cap $165.27B). The key difference: Union Pacific Corporation is far larger — about 59.4× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.8%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Union Pacific Corporation for 105 Days on average.
| HOG | UNP | |
|---|---|---|
Market Cap | $2.78B | $165.27B |
Volume | 2,966,389 | 1,474,117 |
Sector | Consumer Cyclical | Industrials |
52-Week High | $28.46 | $310.62 |
52-Week Low | $17.19 | $216.37 |
Typical Hold Time | 91 Days | 105 Days |
Enterprise Value | $3.20B | $194.33B |
Dividend Yield | 2.8% | 2.04% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal and mixed earnings history. The company reported Q2 2026 EPS of $0.75, beating expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025. Valuation ratios appear attractive with a P/E of 14.86 and P/B of 0.9, while analyst consensus is a hold with a $28.50 price target. Recent news includes a data breach investigation and a new product collaboration.
The outlook for HOG is cautious due to declining revenue and profit margins, offset by reasonable valuations and positive technical momentum. Key risks include tariff exposure, competitive pressures, and ongoing data security issues. Upside potential exists if the 'Back to the Bricks' strategy reverses sales trends, but investors should weigh fundamental weaknesses against technical strength.
Union Pacific (UNP) trades at $274.68, down 0.7% with a bearish technical signal despite strong Q2 2026 earnings beat. The railroad operator maintains robust fundamentals with 28.85% net margin and 39.7% ROE, supported by $9.3B operating cash flow. Recent developments include battery-electric locomotive deployment and progress on the Norfolk Southern combination, while analyst consensus remains bullish with $332.10 price target.
UNP presents a compelling value opportunity with 21% upside to consensus target, though merger uncertainty and fuel cost pressures create near-term volatility. The company's irreplaceable infrastructure and dividend growth streak provide long-term stability, but investors should monitor regulatory approval of the Norfolk Southern deal and operating ratio pressures from rising diesel prices.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Union Pacific Corporation
Omaha, Nebraska-based Union Pacific is the largest public railroad in North America. Operating on more than 30,000 miles of track in the western two thirds of the U.S., UP generated roughly $22 billion of revenue in 2021 by hauling coal, industrial products, intermodal containers, agriculture goods, chemicals, and automotive goods. UP owns about one fourth of Mexican railroad Ferromex and derives about 10% of its revenue hauling freight to and from Mexico.
Read more on UNP →
