Compare Harley-Davidson Inc (HOG) vs Unum Group Common Stock (UNM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Unum Group Common Stock — how do they compare? Harley-Davidson Inc trades at $26.92 (market cap $2.81B), while Unum Group Common Stock trades at $91.42 (market cap $14.48B). The key difference: Unum Group Common Stock is far larger — about 5.2× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.78%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 92 Days and Unum Group Common Stock for 0 Days on average.
| HOG | UNM | |
|---|---|---|
Market Cap | $2.81B | $14.48B |
Volume | 1,552,644 | 2,214,044 |
Sector | Consumer Cyclical | Financials |
52-Week High | $28.46 | $96.57 |
52-Week Low | $17.19 | $70.66 |
Typical Hold Time | 92 Days | 0 Days |
Enterprise Value | $3.22B | $18.04B |
Dividend Yield | 2.78% | 2.21% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.47, up 0.37% with a bullish technical signal. The stock shows mixed fundamentals with declining revenue from $5.8B in 2022 to $4.5B in 2025, though Q2 2026 earnings beat expectations. Valuation appears reasonable with P/E of 14.98 and P/B below 1. Recent news highlights tariff concerns and a data breach investigation, while analyst consensus leans neutral with 61% hold ratings.
Outlook remains cautious with near-term headwinds from declining sales and margin pressure. The 6.3% ROE and dividend yield provide some stability, but investors face execution risks amid competitive pressures. Upside exists if the 'Back to Bricks' strategy revives growth, yet tariff exposure and weakening profitability warrant careful monitoring.
Unum Group (UNM) trades at $92.05, down 0.5% with neutral technical signals. The stock shows mixed earnings performance with Q1 2026 beating estimates but Q4 2025 and Q2 2026 missing expectations. Analyst consensus is positive with 50% buy ratings and a $101 price target representing 9.7% upside. The company maintains stable profitability with 5.31% net margin and recently announced a $1 billion share repurchase program to enhance shareholder returns.
UNM presents a balanced investment case with strong institutional support and shareholder-friendly capital returns, though earnings consistency remains a concern. The stock trades at reasonable valuations (P/E 21.36, P/S 1.15) with potential upside to analyst targets. Key risks include premium growth sustainability and claims experience volatility in the insurance operations.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Unum Group Common Stock
Unum Group provides workplace benefits, including disability, life, accident, critical illness, dental, and vision insurance, along with leave management services. It serves employers through its Unum US, Unum International, and Colonial Life segments, distributing coverage via brokers and independent agents.
Read more on UNM →
