Compare Harley-Davidson Inc (HOG) vs ProShares Ultra Gold ETF (UGL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs ProShares Ultra Gold ETF — how do they compare? Harley-Davidson Inc trades at $28.1 (market cap $2.93B), while ProShares Ultra Gold ETF trades at $44.81. The key difference: Harley-Davidson Inc pays a 2.64% dividend while ProShares Ultra Gold ETF pays none, and Harley-Davidson Inc is trading nearer its 52-week high, ProShares Ultra Gold ETF nearer its low. Which is the better fit depends on your goals.
| HOG | UGL | |
|---|---|---|
Market Cap | $2.93B | — |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $31.03 | $85.62 |
52-Week Low | $17.19 | $33.59 |
Enterprise Value | $3.32B | — |
Dividend Yield | 2.64% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
UGL, the ProShares Ultra Gold ETF, trades at $43.39, down 0.41% amid bearish technical signals. The leveraged ETF faces pressure from higher interest rate expectations and a stronger dollar, with gold struggling to hold the $4,000 support level. Recent news highlights mixed sentiment, with Wall Street bearish on near-term gold prospects but long-term structural drivers like central bank buying remaining intact.
Outlook remains cautious as UGL's performance hinges on gold price volatility and Fed policy. Risks include leveraged decay and macroeconomic shifts, while opportunities exist if gold resumes its bull trend. Investors should weigh the ETF's high sensitivity to daily gold moves against current bearish technical and sentiment indicators.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About ProShares Ultra Gold ETF
UGL is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to two times (2x) the daily performance of the Bloomberg Gold Subindex. It is a tactical tool designed for sophisticated investors to magnify short-term bullish views on gold prices through the use of futures and swap contracts, rather than holding physical bullion.
Read more on UGL →
