Compare Harley-Davidson Inc (HOG) vs Under Armour Inc Class A (UAA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Under Armour Inc Class A — how do they compare? Harley-Davidson Inc trades at $26.9 (market cap $2.78B), while Under Armour Inc Class A trades at $4.93 (market cap $2.07B). The key difference: Harley-Davidson Inc is the larger of the two by market cap, and Harley-Davidson Inc pays a 2.8% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 92 Days and Under Armour Inc Class A for 99 Days on average.
| HOG | UAA | |
|---|---|---|
Market Cap | $2.78B | $2.07B |
Volume | 2,966,389 | 12,050,442 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $28.46 | $8.14 |
52-Week Low | $17.19 | $4.17 |
Typical Hold Time | 92 Days | 99 Days |
Enterprise Value | $3.20B | $3.05B |
Dividend Yield | 2.8% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.75, down 0.74% on the day, with mixed technical signals showing bullish moving averages but neutral oscillators. The company reported Q2 2026 EPS of $0.75, beating expectations, though revenue has declined from $5.8B in 2022 to $4.5B in 2025. Valuation metrics appear reasonable with P/E of 14.86 and P/B of 0.9, while analyst consensus leans Hold with a $28.50 price target. Recent news highlights tariff exposure and a data breach investigation.
HOG presents a cautious opportunity with attractive valuation multiples and recent earnings beat, but faces headwinds from declining revenue, tariff risks, and mixed analyst sentiment. The stock trades near support at $26 with potential upside to the $28.50 consensus target, though investors must weigh competitive pressures and macroeconomic challenges against the company's iconic brand and restructuring efforts.
Under Armour (UAA) trades at $4.88, up 1.24% with a mixed technical outlook showing bullish moving averages but neutral oscillators. The company faces fundamental challenges with negative net income margins (-9.99%) and ROE (-29.82%) despite beating Q2 2026 EPS estimates. Recent news highlights the company's brand transformation efforts amid softer demand, with management maintaining profitability outlook despite revenue cuts.
The stock presents a high-risk opportunity with analyst consensus pointing to 18.6% upside to the $5.79 price target. Key risks include persistent revenue weakness, negative cash flow trends, and competitive pressures. The 27% buy rating suggests cautious optimism, but investors need clear evidence of sustainable margin improvement and revenue stabilization for meaningful upside.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Under Armour Inc Class A
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →
