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Compare Harley-Davidson Inc (HOG) vs Under Armour Inc Class A (UA) Price & Performance

Harley-Davidson IncTrade
Under Armour Inc Class ATrade

Price performance (Past 24H)

Key statistics

Harley-Davidson Inc vs Under Armour Inc Class A — how do they compare? Harley-Davidson Inc trades at $27.42 (market cap $2.78B), while Under Armour Inc Class A trades at $5.24 (market cap $2.26B). The key difference: Harley-Davidson Inc is the larger of the two by market cap, and Harley-Davidson Inc pays a 2.75% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.

HOGUA
Market Cap
$2.78B$2.26B
Sector
Consumer CyclicalConsumer Cyclical
52-Week High
$31.03$7.88
52-Week Low
$17.19$3.96
Enterprise Value
$3.19B$3.24B
Dividend Yield
2.75%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Harley-Davidson Inc

No Aura AI signal available yet.

Under Armour Inc Class A

Under Armour (UA) trades at $5.925, down 5.2% with bearish technical signals. The company reported mixed Q2 2026 results with an earnings beat but faces revenue declines and negative profitability metrics. Recent news highlights lowered fiscal 2027 revenue outlook due to softer consumer demand in key markets. Cash flow remains negative with significant operational challenges.

The outlook remains challenging with declining revenue trends and negative margins. While analyst consensus shows mixed sentiment, the stock faces headwinds from competitive pressures and execution risks. Investment opportunity exists only for those betting on a successful turnaround despite current fundamental weaknesses.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Harley-Davidson Inc

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

Read more on HOG

About Under Armour Inc Class A

Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.

Read more on UA