Harley-Davidson Inc vs Texas Instruments Incorporated — how do they compare? Harley-Davidson Inc trades at $27.75 (market cap $2.93B), while Texas Instruments Incorporated trades at $292.97 (market cap $258.53B). The key difference: Texas Instruments Incorporated is far larger — about 88.2× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| HOG | TXN | |
|---|---|---|
Market Cap | $2.93B | $258.53B |
Sector | Consumer Cyclical | Technology |
52-Week High | $31.03 | $332.35 |
52-Week Low | $17.19 | $153.33 |
Enterprise Value | $3.32B | $267.48B |
Dividend Yield | 2.64% | 2% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Texas Instruments (TXN) trades at $284.07, showing minimal daily movement (+0.02%). The stock demonstrates strong profitability with 29.11% net margins and 32.18% ROE, though valuation metrics appear elevated with a P/E of 48.55. Recent Q1 2026 earnings beat expectations at $1.68 EPS versus $1.36 expected, while technical indicators show bearish momentum despite crossing above the 20-day moving average according to Zacks (June 3, 2026).
The company faces mixed signals with improving operational cash flow ($7.15B in 2025) and AI-driven demand growth offset by declining profit margins and rising debt levels. Analyst consensus remains positive with a $317.20 price target, though technical weakness and competitive pressures in semiconductors present near-term headwinds for shareholders.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Dallas-based Texas Instruments generates over 95% of its revenue from semiconductors and the remainder from its well-known calculators. Texas Instruments is the world's largest maker of analog chips, which are used to process real-world signals such as sound and power. Texas Instruments also has a leading market share position in processors and microcontrollers used in a wide variety of electronics applications.
Read more on TXN →