Compare Harley-Davidson Inc (HOG) vs Tesla, Inc. (TSLA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Tesla, Inc. — how do they compare? Harley-Davidson Inc trades at $28.1 (market cap $2.93B), while Tesla, Inc. trades at $380.92 (market cap $1.39T). The key difference: Tesla, Inc. is far larger — about 474.4× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.64% dividend while Tesla, Inc. pays none. Which is the better fit depends on your goals.
| HOG | TSLA | |
|---|---|---|
Market Cap | $2.93B | $1.39T |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $489.88 |
52-Week Low | $17.19 | $302.63 |
Enterprise Value | $3.32B | $1.36T |
Dividend Yield | 2.64% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Tesla trades at $381.64, up 0.21% on the day, amid a bearish technical signal and mixed earnings history. The stock faces valuation concerns with a P/E of 339.06 and P/S of 13.34, while profitability metrics like net income margin have declined to 3.95% in 2025. Recent news highlights regulatory approval for self-driving software in Europe and a potential cheaper EV launch, but delivery misses and competitive pressures weigh on sentiment.
Tesla's outlook balances innovation in autonomy and energy against slowing auto growth and high valuations. Investment opportunities lie in AI and robotics expansion, but risks include execution challenges, intense EV competition, and reliance on future technology adoption. Analyst consensus is mixed with a $409.26 price target, suggesting cautious optimism amid near-term headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Tesla, Inc.
Tesla Inc. designs, manufactures, and sells high-performance electric vehicles and electric vehicle powertrain components. The Company owns its sales and service network and sells electric power train components to other automobile manufacturers. Tesla serves customers worldwide.
Read more on TSLA →
