Harley-Davidson Inc vs Tractor Supply Co — how do they compare? Harley-Davidson Inc trades at $27.89 (market cap $2.93B), while Tractor Supply Co trades at $29.65 (market cap $15.89B). The key difference: Tractor Supply Co is far larger — about 5.4× Harley-Davidson Inc's market cap, and Tractor Supply Co pays the higher dividend (3.17%). Which is the better fit depends on your goals.
| HOG | TSCO | |
|---|---|---|
Market Cap | $2.93B | $15.89B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $62.65 |
52-Week Low | $17.19 | $29.14 |
Enterprise Value | $3.32B | $22.08B |
Dividend Yield | 2.64% | 3.17% |
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →