Harley-Davidson Inc vs Atlassian Corporation PLC — how do they compare? Harley-Davidson Inc trades at $28.21 (market cap $2.93B), while Atlassian Corporation PLC trades at $92.86 (market cap $23.67B). The key difference: Atlassian Corporation PLC is far larger — about 8.1× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.64% dividend while Atlassian Corporation PLC pays none. Which is the better fit depends on your goals.
| HOG | TEAM | |
|---|---|---|
Market Cap | $2.93B | $23.67B |
Sector | Consumer Cyclical | Technology |
52-Week High | $31.03 | $203.00 |
52-Week Low | $17.19 | $57.15 |
Enterprise Value | $3.32B | $23.78B |
Dividend Yield | 2.64% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
TEAM trades at $96.63, up 3.58% with bullish technical signals and strong analyst support. Revenue growth accelerated to $5.22B in 2025, though net margins remain negative at -4.93%. Recent AI-driven product launches and service collection surpassing $1B ARR highlight innovation momentum. The stock faces resistance near $97 with support at $92.
Outlook remains positive given consensus price target of $114.54 (18.5% upside) and 29 buy ratings. Risks include persistent unprofitability, competitive pressure from Microsoft/ServiceNow, and projected negative cash flow in 2026. Valuation appears reasonable with P/S of 3.96 versus sector peers.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Atlassian produces software that helps teams work together more efficiently and effectively. The company provides project planning and management software, collaboration tools, and IT help desk solutions. The company operates in four segments: subscriptions (term licenses and cloud agreements), maintenance (annual maintenance contracts that provide support and periodic updates and are generally attached to perpetual license sales), perpetual license (upfront sale for indefinite usage of the software), and other (training, strategic consulting, and revenue from the Atlassian Marketplace app store). Atlassian was founded in 2002 and is headquartered in Sydney.
Read more on TEAM →