Harley-Davidson Inc vs Stryker Corporation — how do they compare? Harley-Davidson Inc trades at $27.89 (market cap $2.93B), while Stryker Corporation trades at $319.04 (market cap $122.35B). The key difference: Stryker Corporation is far larger — about 41.8× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| HOG | SYK | |
|---|---|---|
Market Cap | $2.93B | $122.35B |
Sector | Consumer Cyclical | Technology |
52-Week High | $31.03 | $403.53 |
52-Week Low | $17.19 | $282.58 |
Enterprise Value | $3.32B | $134.10B |
Dividend Yield | 2.64% | 1% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $28.46, up 7.07% today, showing strong momentum despite mixed earnings performance. The stock exhibits bullish technical signals with valuation metrics appearing attractive (P/E 14.41, P/B 0.96), though revenue has declined from $5.8B in 2022 to $4.5B in 2025. Recent developments include production reshoring of Revolution Max engines and Q2 2026 earnings due July 23, 2026, with expectations of $0.63 EPS.
Outlook remains cautious due to declining revenue trends and margin pressure, offset by cost-cutting initiatives and strategic repositioning. Key risks include competitive pressures and execution challenges, while opportunities lie in operational improvements and potential margin recovery. Analyst consensus is mixed with 65.71% hold rating and $23.40 price target below current levels.
No Aura AI signal available yet.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Stryker is a global leader in medical technology, specializing in Orthopaedics, MedSurg, and Neurotechnology. It is renowned for its highly decentralized business model, which empowers 22 specialized business units to drive innovation and category leadership. With its market-leading Mako SmartRobotics™ platform and a relentless M&A strategy, Stryker provides a comprehensive ecosystem of connected surgical tools, implants, and digital solutions that improve both clinical and financial outcomes for hospitals worldwide.
Read more on SYK →