Compare Harley-Davidson Inc (HOG) vs Suncor Energy Inc. (SU) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Suncor Energy Inc. — how do they compare? Harley-Davidson Inc trades at $28.08 (market cap $2.93B), while Suncor Energy Inc. trades at $63.13 (market cap $72.86B). The key difference: Suncor Energy Inc. is far larger — about 24.9× Harley-Davidson Inc's market cap, and Suncor Energy Inc. pays the higher dividend (2.71%). Which is the better fit depends on your goals.
| HOG | SU | |
|---|---|---|
Market Cap | $2.93B | $72.86B |
Sector | Consumer Cyclical | Energy |
52-Week High | $31.03 | $69.73 |
52-Week Low | $17.19 | $38.17 |
Enterprise Value | $3.32B | $80.99B |
Dividend Yield | 2.64% | 2.71% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Suncor Energy (SU) trades at $62.62, up 0.3% with strong technical momentum and bullish analyst sentiment. The stock shows solid fundamentals with a P/E of 16.85, net income margin of 11.62%, and consistent earnings beats in recent quarters. Recent news highlights operational improvements and record production driving the stock's 49% annual gain. Cash flow remains positive with $166M net cash flow in 2025, supported by disciplined capital allocation.
SU presents a compelling investment case with attractive valuation metrics and strong institutional support, though exposure to oil price volatility and recent RSI overbought signals warrant caution. The company's integrated operations and shareholder returns provide stability, but investors should monitor commodity price trends and Q2 earnings results against the $2.14 EPS expectation.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Suncor Energy Inc.
Suncor Energy Inc is an integrated energy company. The company's operations include oil sands development, production and upgrading, offshore oil and gas, petroleum refining in Canada and the U.S. and the company's PetroCanada retail and wholesale distribution networks. The company is developing petroleum resources while advancing the transition to a low-emissions future through investment in power, renewable fuels and hydrogen. It also conducts energy trading activities focused principally on the marketing and trading of crude oil, natural gas, byproducts, refined products and power.
Read more on SU →
