Harley-Davidson Inc vs Seagate Technology Holdings PLC — how do they compare? Harley-Davidson Inc trades at $26.75 (market cap $2.80B), while Seagate Technology Holdings PLC trades at $786.1 (market cap $183.64B). The key difference: Seagate Technology Holdings PLC is far larger — about 65.6× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.78%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Seagate Technology Holdings PLC for 41 Days on average.
| HOG | STX | |
|---|---|---|
Market Cap | $2.80B | $183.64B |
Volume | 2,093,216 | 4,409,190 |
Sector | Consumer Cyclical | Technology |
52-Week High | $28.46 | $1.09K |
52-Week Low | $17.19 | $211.63 |
Typical Hold Time | 91 Days | 41 Days |
Enterprise Value | $3.22B | $185.79B |
Dividend Yield | 2.78% | 0.37% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.75, down 0.71% on the day, with a bullish technical signal and mixed earnings history. The stock shows attractive valuation ratios, including a P/E of 14.97 and P/S of 0.72, but faces declining revenue and net income margins. Recent news highlights tariff exposure and a data breach, while analyst consensus is a 'Hold' with a $28.50 price target. Cash flow trends are volatile, with 2025 showing a net inflow of $1.35 billion driven by investing activities.
The outlook for HOG is cautious due to fundamental pressures, including falling profitability and revenue, offset by low valuations and a dividend. Key risks include competitive threats and sensitivity to tariffs. Upside potential exists if the 'Back to the Bricks' strategy revives growth, but investors should weigh margin erosion against valuation support.
STX trades at $774.83, down 3.82% amid concerns about increased competition from Toshiba's planned HDD production expansion. The stock shows strong fundamentals with Q2 2026 EPS beating expectations at $5.71 vs. $5.10, and robust profitability metrics including 26.11% net margin and 371.53% ROE. Technical indicators signal bearish momentum with price near support at $773, while analyst consensus remains positive with 53.85% buy ratings and $1,130 price target.
Despite near-term competitive pressures, STX maintains strong earnings momentum and leadership in AI storage markets. The primary risk involves Toshiba's capacity expansion potentially eroding pricing power, but projected 2026 revenue growth to $12.2B and net income of $3.2B support long-term upside. Current valuation at 58.1 P/E reflects growth expectations amid technical weakness.
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Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Seagate is a leading supplier of hard disk drives for data storage to the enterprise and consumer markets. It forms a practical duopoly in the market with its chief rival, Western Digital
Read more on STX →