Harley-Davidson Inc vs S&P500 ETF — how do they compare? Harley-Davidson Inc trades at $26.51 (market cap $2.72B), while S&P500 ETF trades at $771.82. The key difference: Harley-Davidson Inc pays a 2.82% dividend while S&P500 ETF pays none, and S&P500 ETF is trading nearer its 52-week high, Harley-Davidson Inc nearer its low. Which is the better fit depends on your goals.
| HOG | SPY | |
|---|---|---|
Market Cap | $2.72B | — |
Sector | Consumer Cyclical | — |
52-Week High | $31.03 | $773.22 |
52-Week Low | $17.19 | $631.99 |
Enterprise Value | $3.13B | — |
Dividend Yield | 2.82% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.01, up 1.21% daily, with a bullish technical signal from moving averages and a neutral RSI. The company reported Q2 2026 EPS of $0.75, beating estimates, and raised full-year guidance. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin at 4.78%. Valuation ratios appear attractive with a P/E of 14.45 and P/B of 0.87. Recent news highlights North American sales strength and a strategic shift to U.S. production.
The outlook is cautiously optimistic; earnings beat and raised guidance support upside, but declining revenue and margin pressures pose risks. Analyst consensus is mixed with a $26 price target. Key risks include competitive threats and raw material costs. The stock's valuation discount offers potential if turnaround efforts gain traction.
SPY, the SPDR S&P 500 ETF, trades at $773.22, up 0.6% with a bullish technical signal from moving averages. The ETF shows strong institutional interest and benefits from robust S&P 500 earnings growth, though RSI indicates short-term overbought conditions. A dividend of $1.90 is scheduled for July 2026, adding income appeal.
Outlook remains positive with JPMorgan raising its S&P 500 target to 8,000, driven by AI-driven earnings. Risks include high valuations and potential pullbacks from overbought levels. Investors should weigh long-term growth against near-term volatility.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →The ETF is designed to track the performance of the securities and the stocks in the S&P 500 Index. To maintain the composition and weightings, the advisor adjusts the ETF from time to time to conform to periodic changes in the index target.
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