Compare Harley-Davidson Inc (HOG) vs Smith & Nephew plc (SNN) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Smith & Nephew plc — how do they compare? Harley-Davidson Inc trades at $27.89 (market cap $2.93B), while Smith & Nephew plc trades at $30.45 (market cap $12.64B). The key difference: Smith & Nephew plc is far larger — about 4.3× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| HOG | SNN | |
|---|---|---|
Market Cap | $2.93B | $12.64B |
Sector | Consumer Cyclical | Health |
52-Week High | $31.03 | $38.70 |
52-Week Low | $17.19 | $28.73 |
Enterprise Value | $3.32B | $15.41B |
Dividend Yield | 2.64% | 2.57% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $28.46, up 7.07% today, showing strong momentum despite mixed earnings performance. The stock exhibits bullish technical signals with valuation metrics appearing attractive (P/E 14.41, P/B 0.96), though revenue has declined from $5.8B in 2022 to $4.5B in 2025. Recent developments include production reshoring of Revolution Max engines and Q2 2026 earnings due July 23, 2026, with expectations of $0.63 EPS.
Outlook remains cautious due to declining revenue trends and margin pressure, offset by cost-cutting initiatives and strategic repositioning. Key risks include competitive pressures and execution challenges, while opportunities lie in operational improvements and potential margin recovery. Analyst consensus is mixed with 65.71% hold rating and $23.40 price target below current levels.
SNN trades at $30.21, down 1.24% today, with a bearish technical signal and mixed earnings history. Revenue grew to $5.81B in 2024 with net income of $412M, while valuation ratios like P/E of 21.25 and P/S of 2.15 suggest moderate pricing. Recent news highlights product launches in robotics and wound care, supporting growth initiatives.
Outlook is cautiously optimistic with strong cash flow and analyst buy ratings at 27%, but risks include earnings misses and rising debt. The stock offers potential from operational improvements, though investor sentiment remains divided amid competitive pressures.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Smith & Nephew plc
Smith & Nephew designs, manufactures, and markets orthopedic devices, sports medicine and arthroscopic technologies, and wound-care solutions. Roughly 42% of the U.K.-based firm's revenue comes from orthopedic products, and another 30% is sports medicine and ENT. The remaining 28% of revenue is from the advanced wound therapy segment. Roughly half of Smith & Nephew's total revenue comes from the United States, just over 30% is from other developed markets, and emerging markets account for the remainder.
Read more on SNN →
