Harley-Davidson Inc vs Super Micro Computer Inc — how do they compare? Harley-Davidson Inc trades at $25.95 (market cap $2.78B), while Super Micro Computer Inc trades at $37.18 (market cap $20.44B). The key difference: Super Micro Computer Inc is far larger — about 7.4× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.75% dividend while Super Micro Computer Inc pays none. Which is the better fit depends on your goals.
| HOG | SMCI | |
|---|---|---|
Market Cap | $2.78B | $20.44B |
Sector | Consumer Cyclical | Technology |
52-Week High | $31.03 | $58.68 |
52-Week Low | $17.19 | $20.53 |
Enterprise Value | $3.19B | $27.96B |
Dividend Yield | 2.75% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $25.95, down 0.57% with a bullish technical signal. The company reported Q2 2026 EPS of $0.75 beating estimates of $0.645, though revenue declined to $4.47B in 2025 from $5.8B in 2022. Valuation metrics appear reasonable with P/E of 14.84 and P/S of 0.72. Recent news highlights production returning to US facilities and raised 2026 guidance following stronger North American sales.
The outlook remains cautiously optimistic with analyst consensus at $26.00 target. Key opportunities include cost-cutting initiatives and domestic production advantages, while risks involve ongoing revenue pressure, competitive threats from Indian Motorcycle, and margin compression from rising raw material costs evident in recent quarterly results.
Super Micro Computer (SMCI) trades at $36.75, up 16.85% on strong Q4 2026 earnings, beating EPS estimates with $1.70 actual versus $0.92 expected. The stock shows bullish technical signals with moving averages supporting upward momentum, while RSI indicates potential overbought conditions. Revenue surged 93% year-over-year to $11.1 billion in Q4, though slightly below the $11.6 billion consensus, with robust FY2027 guidance of $65–72 billion revenue highlighting AI-driven demand.
Outlook remains positive due to AI infrastructure growth and earnings beats, but risks include supply chain delays and high valuation multiples. Analysts maintain a $40.40 consensus target with 36% buy ratings. Investors should weigh strong cash flow and margin expansion against competitive pressures and macroeconomic volatility.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Super Micro Computer, Inc., commonly known as Supermicro, is a leading provider of high-performance and high-efficiency server technology and innovation. The company specializes in designing, manufacturing, and selling advanced server, storage, and networking solutions, primarily for data centers, cloud computing, artificial intelligence, and 5G/Edge computing markets. SMCI's modular architecture allows for the rapid delivery of customized and purpose-built solutions, making it a key player in the enterprise computing and specialized AI infrastructure space.
Read more on SMCI →