Harley-Davidson Inc vs iShares Silver Trust — how do they compare? Harley-Davidson Inc trades at $26.86 (market cap $2.78B), while iShares Silver Trust trades at $54.88 (market cap $29.02B). The key difference: iShares Silver Trust is far larger — about 10.4× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.8% dividend while iShares Silver Trust pays none. Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 92 Days and iShares Silver Trust for 89 Days on average.
| HOG | SLV | |
|---|---|---|
Market Cap | $2.78B | $29.02B |
Volume | 2,966,389 | 16,510,334 |
Sector | Consumer Cyclical | — |
52-Week High | $28.46 | $105.57 |
52-Week Low | $17.19 | $42.40 |
Typical Hold Time | 92 Days | 89 Days |
Enterprise Value | $3.20B | — |
Dividend Yield | 2.8% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.90, down 0.19% with mixed technical signals showing bullish moving averages but neutral oscillators. The company reported Q2 2026 earnings beat ($0.75 vs $0.645 expected) but missed Q1 expectations. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, though valuation ratios remain attractive with P/E of 14.86 and P/S of 0.72. Recent news highlights tariff exposure and a data breach investigation.
The stock offers value with reasonable multiples but faces revenue headwinds and operational challenges. Analyst consensus is cautious with 61% hold ratings and $28.50 price target suggesting limited upside. Key risks include declining motorcycle demand, tariff sensitivity, and competitive pressures in the evolving auto industry.
SLV trades at $54.78, up 1.78% today, but faces a bearish technical outlook with 18 sell signals versus 4 buy signals. The company reported $2.17M net income for 2024 despite zero revenue, with total assets surging to $13.41B from $10M in 2023. Recent news highlights silver's volatility amid Fed policy uncertainty and rising Treasury yields.
Outlook remains cautious given technical weakness and macroeconomic pressures on precious metals. The asset growth without corresponding revenue generation raises fundamental concerns, while institutional sentiment appears mixed amid silver's recent price decline of nearly 50% from recent highs.
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Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →The ETF seeks to reflect such performance before payment of the ETF's expenses and liabilities. It is not actively managed. The ETF does not engage in any activities designed to obtain a profit from, or to ameliorate losses caused by, changes in the price of silver.
Read more on SLV →