Harley-Davidson Inc vs J M Smucker Co — how do they compare? Harley-Davidson Inc trades at $26.91 (market cap $2.78B), while J M Smucker Co trades at $117.5 (market cap $12.54B). The key difference: J M Smucker Co is far larger — about 4.5× Harley-Davidson Inc's market cap, and J M Smucker Co pays the higher dividend (3.82%). Which is the better fit depends on your goals.
| HOG | SJM | |
|---|---|---|
Market Cap | $2.78B | $12.54B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $31.03 | $126.35 |
52-Week Low | $17.19 | $89.53 |
Enterprise Value | $3.19B | $19.57B |
Dividend Yield | 2.75% | 3.82% |
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →