Harley-Davidson Inc vs Sirius XM Holdings Inc — how do they compare? Harley-Davidson Inc trades at $27.42 (market cap $2.78B), while Sirius XM Holdings Inc trades at $28.55 (market cap $9.70B). The key difference: Sirius XM Holdings Inc is far larger — about 3.5× Harley-Davidson Inc's market cap, and Sirius XM Holdings Inc pays the higher dividend (3.75%). Which is the better fit depends on your goals.
| HOG | SIRI | |
|---|---|---|
Market Cap | $2.78B | $9.70B |
Sector | Consumer Cyclical | Media |
52-Week High | $31.03 | $32.59 |
52-Week Low | $17.19 | $19.92 |
Enterprise Value | $3.19B | $18.98B |
Dividend Yield | 2.75% | 3.75% |
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →SiriusXM Holdings is now composed of two businesses: SiriusXM and Pandora. SiriusXM transmits music, talk shows, sports, and news via its two satellite radio networks, primarily to consumers in vehicles who pay a subscription fee. The firm's radios come preinstalled on a wide range of light vehicles in the U.S. and Canada. The firm acquired Pandora Media in February 2019 via an all-stock transaction. Pandora is a streaming music platform that offers an ad-supported radio option and a paid on-demand service. Liberty Media owns 80% of SiriusXM, traded through its Liberty SiriusXM Group tracking stock.
Read more on SIRI →