Harley-Davidson Inc vs Sherwin-Williams Company (The) Common Stock — how do they compare? Harley-Davidson Inc trades at $26.92 (market cap $2.81B), while Sherwin-Williams Company (The) Common Stock trades at $325.43 (market cap $78.78B). The key difference: Sherwin-Williams Company (The) Common Stock is far larger — about 28× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.78%). Which is the better fit depends on your goals.
| HOG | SHW | |
|---|---|---|
Market Cap | $2.81B | $78.78B |
Volume | 1,552,644 | 1,403,311 |
Sector | Consumer Cyclical | Basic Materials |
52-Week High | $28.46 | $372.60 |
52-Week Low | $17.19 | $293.00 |
Typical Hold Time | 92 Days | — |
Enterprise Value | $3.22B | $92.71B |
Dividend Yield | 2.78% | 0.99% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.47, up 0.37% today, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating Q2 2026 estimates but missing in Q4 2025 and Q1 2026. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, though net income remains positive. Analyst consensus is a $28.50 price target, with 28% buy ratings. Recent news highlights tariff exposure and a data breach investigation, while institutional activity shows mixed positioning shifts.
The outlook is cautious; valuation metrics like P/E of 15.26 and P/B of 0.92 suggest potential undervaluation, but declining revenue and margin compression pose risks. Investment opportunity hinges on execution of strategic initiatives amid competitive and regulatory headwinds, with upside limited near the consensus target.
Sherwin-Williams (SHW) trades at $324.10, up 1.21% with strong earnings momentum after beating estimates for three consecutive quarters. The stock shows neutral technical signals but maintains robust fundamentals with 65.12% ROE and expanding manufacturing capacity. Recent facility expansions in Statesville enhance production capabilities, positioning the company for continued market share gains.
Outlook remains positive with analyst consensus at Buy (57.9%) and $383.64 price target, though high valuation multiples (P/E 29.9) and competitive pressures present risks. Earnings growth and strategic investments support upside potential, while margin compression and economic sensitivity warrant monitoring.
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Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →The Sherwin-Williams Company manufactures, develops, and distributes paints, coatings, and related products through three segments: Paint Stores Group, operating more than 4,900 company-owned stores selling Sherwin-Williams-branded products; Consumer Brands Group, selling brands such as Valspar, Dutch Boy, Krylon, and Minwax through mass merchandisers and home centers; and Performance Coatings Group, supplying industrial, construction, and transportation coatings in more than 120 countries.
Read more on SHW →