Harley-Davidson Inc vs Rent the Runway Inc — how do they compare? Harley-Davidson Inc trades at $28.12 (market cap $2.93B), while Rent the Runway Inc trades at $3.1 (market cap $104.26M). The key difference: Harley-Davidson Inc is far larger — about 28.1× Rent the Runway Inc's market cap, and Harley-Davidson Inc pays a 2.64% dividend while Rent the Runway Inc pays none. Which is the better fit depends on your goals.
| HOG | RENT | |
|---|---|---|
Market Cap | $2.93B | $104.26M |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $9.39 |
52-Week Low | $17.19 | $3.09 |
Enterprise Value | $3.32B | $264.36M |
Dividend Yield | 2.64% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
RENT trades at $3.11, down 1.58% with a bearish technical signal. The company shows improving fundamentals with revenue growing to $306.20M in 2025 and narrowing losses from -$212M in 2022 to -$69.90M. Valuation metrics appear attractive with P/E of 0.42 and P/S of 0.17, while recent leadership changes and Q1 2026 revenue growth of 29.2% suggest operational momentum.
Despite deep negative equity and high debt levels, RENT's improving margin trends and analyst buy ratings (42% consensus) indicate potential upside. Key risks include persistent negative cash flow and competitive pressures in the rental fashion space. The stock presents a high-risk opportunity with valuation support if turnaround execution continues.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Rent the Runway Inc is an e-commerce platform that allows users to rent, subscribe, or buy designer apparel and accessories.
Read more on RENT →