Compare Harley-Davidson Inc (HOG) vs Prudential PLC (PUK) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Prudential PLC — how do they compare? Harley-Davidson Inc trades at $28.06 (market cap $2.93B), while Prudential PLC trades at $28.91 (market cap $34.25B). The key difference: Prudential PLC is far larger — about 11.7× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| HOG | PUK | |
|---|---|---|
Market Cap | $2.93B | $34.25B |
Sector | Consumer Cyclical | Financials |
52-Week High | $31.03 | $33.61 |
52-Week Low | $17.19 | $24.74 |
Enterprise Value | $3.32B | $35.69B |
Dividend Yield | 2.64% | 1.88% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Prudential PLC (PUK) trades at $28.275, showing minimal daily movement with a slight 0.05% decline. The stock presents strong fundamentals with a P/E of 9.21 and robust profitability metrics including 21.15% ROE and 14.52% net income margin. Recent earnings have exceeded expectations, with Q4 2025 EPS beating estimates by 46%. Technical indicators show a bullish overall signal despite mixed moving average signals, while analyst consensus leans positive with 50% buy ratings.
PUK offers attractive value with reasonable valuation multiples and consistent earnings growth, though faces headwinds from regulatory challenges in key markets like Japan and China. The company's strategic expansion in India through the Bharti Life acquisition and strong cash flow generation support long-term growth prospects, but investors should monitor regulatory developments in Asian markets.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Prudential PLC
Prudential is an Asia and Africa health and life insurance business and is focused on long-term savings. The business is increasingly focusing on digital offerings and creating strong brand equity and relationships with customers of its products through these.
Read more on PUK →
