Harley-Davidson Inc vs Public Storage — how do they compare? Harley-Davidson Inc trades at $27.75 (market cap $2.93B), while Public Storage trades at $316.53 (market cap $55.40B). The key difference: Public Storage is far larger — about 18.9× Harley-Davidson Inc's market cap, and Public Storage pays the higher dividend (3.8%). Which is the better fit depends on your goals.
| HOG | PSA | |
|---|---|---|
Market Cap | $2.93B | $55.40B |
Sector | Consumer Cyclical | Real Estate |
52-Week High | $31.03 | $329.64 |
52-Week Low | $17.19 | $258.44 |
Enterprise Value | $3.32B | $69.65B |
Dividend Yield | 2.64% | 3.8% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Public Storage (PSA) trades at $315.45, down 0.81% on the day, with a neutral technical signal and mixed moving averages. The company shows strong profitability with 39.16% net income margin and 33.78% ROE, though valuation ratios appear elevated with P/E of 32.86. Recent developments include the pending acquisition of National Storage Affiliates and consistent earnings beats in recent quarters.
The outlook remains cautiously optimistic with a $332.25 consensus price target representing 5.3% upside. Key opportunities include expansion into Canadian markets and operational efficiencies, while risks involve integration challenges from acquisitions and potential interest rate sensitivity. Analyst consensus leans neutral with 65.72% hold ratings amid valuation concerns.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Public Storage is the largest owner of self-storage facilities in the U.S. with more than 2,800 self-storage facilities in 39 states and approximately 200 million square feet of rentable space. Through equity interests, it also has exposure to the European self-storage market through Shurgard Self Storage and to an additional 28 million net rentable square feet of industrial space in the United States through PS Business Parks.
Read more on PSA →