Compare Harley-Davidson Inc (HOG) vs Carparts.Com Inc (PRTS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Carparts.Com Inc — how do they compare? Harley-Davidson Inc trades at $28.06 (market cap $2.93B), while Carparts.Com Inc trades at $4.88 (market cap $41.22M). The key difference: Harley-Davidson Inc is far larger — about 71.1× Carparts.Com Inc's market cap, and Harley-Davidson Inc pays a 2.64% dividend while Carparts.Com Inc pays none. Which is the better fit depends on your goals.
| HOG | PRTS | |
|---|---|---|
Market Cap | $2.93B | $41.22M |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $11.40 |
52-Week Low | $17.19 | $3.88 |
Enterprise Value | $3.32B | $56.19M |
Dividend Yield | 2.64% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
PRTS trades at $4.97, down 6.23% today, following a 10:1 reverse stock split effective May 26, 2026, which helped it regain Nasdaq compliance. The company reported a Q1 2026 adjusted EBITDA beat and secured a $25 million credit facility in June 2026. Revenue has declined from $676M in 2023 to $548M in 2025, with net losses widening to -$50M. Analyst sentiment is positive with 60% buy ratings, but negative cash flow and profitability metrics highlight operational challenges.
The outlook remains cautious due to persistent losses and revenue contraction, though cost-cutting and new financing provide some stability. Investment opportunity lies in potential turnaround execution and low P/S of 0.06, but risks include cash burn, competitive pressures, and reliance on external funding. Investors should weigh analyst optimism against fundamental weaknesses before considering a position.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Carparts.Com Inc
CarParts.com Inc is an online provider of automotive aftermarket parts and repair information. The company principally sells its products to individual consumers through its network of websites and online marketplaces. The company's products consist of collision parts serving the body repair market, engine parts to serve the replacement parts market, and performance parts and accessories.
Read more on PRTS →
