Compare Harley-Davidson Inc (HOG) vs Procter & Gamble Co (PG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Procter & Gamble Co — how do they compare? Harley-Davidson Inc trades at $28.03 (market cap $2.93B), while Procter & Gamble Co trades at $147.64 (market cap $347.26B). The key difference: Procter & Gamble Co is far larger — about 118.5× Harley-Davidson Inc's market cap, and Procter & Gamble Co pays the higher dividend (2.92%). Which is the better fit depends on your goals.
| HOG | PG | |
|---|---|---|
Market Cap | $2.93B | $347.26B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $31.03 | $167.18 |
52-Week Low | $17.19 | $138.10 |
Enterprise Value | $3.32B | $372.74B |
Dividend Yield | 2.64% | 2.92% |
Volume | — | 6,423,436 |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Procter & Gamble (PG) trades at $147.445, down 1.68% on the day, with a bullish technical outlook supported by moving averages and a neutral RSI near 54.62. The company reported consistent earnings beats in recent quarters, with Q1 2026 EPS of $1.59 exceeding expectations. Revenue for 2025 reached $84.28B, with a net income margin of 19.16%, while valuation metrics show a P/E of 21.8 and P/S of 4.18. Recent news highlights include a partnership with the WNBA and dividend payments of $1.09 per share.
The outlook for PG is positive, driven by strong profitability, reliable dividends, and analyst consensus favoring a buy rating with a $161.71 price target. Risks include premium valuation concerns and soft demand pressures, but the company's supply chain improvements and brand strength provide resilience. Institutional activity shows mixed positioning, with some firms increasing stakes amid overall bullish sentiment.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Procter & Gamble Co
The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →
