Harley-Davidson Inc vs Nasdaq Inc — how do they compare? Harley-Davidson Inc trades at $27.89 (market cap $2.93B), while Nasdaq Inc trades at $92.06 (market cap $51.96B). The key difference: Nasdaq Inc is far larger — about 17.7× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| HOG | NDAQ | |
|---|---|---|
Market Cap | $2.93B | $51.96B |
Sector | Consumer Cyclical | Financials |
52-Week High | $31.03 | $100.98 |
52-Week Low | $17.19 | $76.85 |
Enterprise Value | $3.32B | $59.02B |
Dividend Yield | 2.64% | 1.22% |
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Founded in 1971, Nasdaq is primarily known for its equity exchange, but in addition to its market-services business (about 35% of sales), the company sells and distributes market data as well as offers Nasdaq-branded indexes to asset managers and investors through its information-services segment (30%). Nasdaq's corporate-services business (20%) offers listing services and related investor relations products to publicly traded companies and through the company's market technology group (15%), Nasdaq facilitates the exchange operations of other exchanges throughout the world and provides financial compliance services.
Read more on NDAQ →