Harley-Davidson Inc vs Norwegian Cruise Line Holdings Ltd — how do they compare? Harley-Davidson Inc trades at $26.91 (market cap $2.78B), while Norwegian Cruise Line Holdings Ltd trades at $18.9 (market cap $8.59B). The key difference: Norwegian Cruise Line Holdings Ltd is far larger — about 3.1× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.75% dividend while Norwegian Cruise Line Holdings Ltd pays none. Which is the better fit depends on your goals.
| HOG | NCLH | |
|---|---|---|
Market Cap | $2.78B | $8.59B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $26.94 |
52-Week Low | $17.19 | $14.79 |
Enterprise Value | $3.19B | $23.40B |
Dividend Yield | 2.75% | — |
Signals from Pluang's Aura AI — not financial advice
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NCLH trades at $18.55, down 3.64% today, amid a bearish technical signal. The company reported Q2 2026 EPS of $0.48, beating estimates, but faces headwinds from high fuel costs and soft demand. Revenue growth is steady, with 2025 revenue at $9.83B, and profitability metrics like a 7.49% net income margin show resilience. Analyst consensus is bullish with a $20.73 price target, though recent news highlights execution risks and macroeconomic pressures.
The outlook is mixed: strong fundamentals and analyst support suggest upside potential, but near-term volatility from cost pressures and travel demand uncertainty poses risks. Investors should weigh the attractive valuation against operational challenges in the cruise industry.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Norwegian Cruise Line is the world's third-largest cruise company by berths (at more than 62,000), operating 29 ships across three brands (Norwegian, Oceania, and Regent Seven Seas), offering both freestyle and luxury cruising. The company has redeployed its entire fleet as of May 2022. With eight passenger vessels on order among its brands through 2027 (representing 20,000 incremental berths), Norwegian is increasing capacity faster than its peers, expanding its brand globally. Norwegian sailed to around 500 global destinations before the pandemic.
Read more on NCLH →