Compare Harley-Davidson Inc (HOG) vs Morgan Stanley (MS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Morgan Stanley — how do they compare? Harley-Davidson Inc trades at $26.9 (market cap $2.78B), while Morgan Stanley trades at $190.02 (market cap $294.39B). The key difference: Morgan Stanley is far larger — about 105.9× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.8%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 92 Days and Morgan Stanley for 92 Days on average.
| HOG | MS | |
|---|---|---|
Market Cap | $2.78B | $294.39B |
Volume | 2,966,389 | 5,836,423 |
Sector | Consumer Cyclical | Financials |
52-Week High | $28.46 | $228.42 |
52-Week Low | $17.19 | $151.86 |
Typical Hold Time | 92 Days | 92 Days |
Enterprise Value | $3.20B | $660.04B |
Dividend Yield | 2.8% | 2.45% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.75, down 0.74% on the day, with mixed technical signals showing bullish moving averages but neutral oscillators. The company reported Q2 2026 EPS of $0.75, beating expectations, though revenue has declined from $5.8B in 2022 to $4.5B in 2025. Valuation metrics appear reasonable with P/E of 14.86 and P/B of 0.9, while analyst consensus leans Hold with a $28.50 price target. Recent news highlights tariff exposure and a data breach investigation.
HOG presents a cautious opportunity with attractive valuation multiples and recent earnings beat, but faces headwinds from declining revenue, tariff risks, and mixed analyst sentiment. The stock trades near support at $26 with potential upside to the $28.50 consensus target, though investors must weigh competitive pressures and macroeconomic challenges against the company's iconic brand and restructuring efforts.
Morgan Stanley (MS) trades at $187.41, down 1.21% on the day, with a bearish technical signal from moving averages. The company shows strong fundamental momentum, with revenue growing to $66.0 billion in 2025 and net income reaching $16.9 billion, alongside three consecutive quarterly EPS beats. Analysts maintain a bullish stance with a $229.25 consensus price target, citing growth in wealth management and AI financing.
The outlook is positive given earnings momentum and strategic growth areas, but risks include volatile cash flows from operations and rising debt-to-asset ratios. The stock offers potential upside to analyst targets if execution continues, though macroeconomic and capital markets volatility pose headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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Top news
Latest headlines on both assets
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Morgan Stanley
Morgan Stanley is a global investment bank whose history, through its legacy firms, can be traced back to 1924. The company has institutional securities, wealth management, and investment management segments. The company had about $5 trillion of client assets as well as over 70,000 employees at the end of 2021. Approximately 50% of the company's net revenue is from its institutional securities business, with the remainder coming from wealth and investment management. The company derives about 30% of its total revenue outside the Americas.
Read more on MS →
