Harley-Davidson Inc vs Magna International Inc. Common Stock — how do they compare? Harley-Davidson Inc trades at $27.03 (market cap $2.78B), while Magna International Inc. Common Stock trades at $64.06 (market cap $17.04B). The key difference: Magna International Inc. Common Stock is far larger — about 6.1× Harley-Davidson Inc's market cap, and Magna International Inc. Common Stock pays the higher dividend (3.1%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 92 Days and Magna International Inc. Common Stock for 1 Days on average.
| HOG | MGA | |
|---|---|---|
Market Cap | $2.78B | $17.04B |
Volume | 2,966,389 | 1,523,784 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $28.46 | $73.05 |
52-Week Low | $17.19 | $43.54 |
Typical Hold Time | 92 Days | 1 Days |
Enterprise Value | $3.20B | $22.08B |
Dividend Yield | 2.8% | 3.1% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.83, down 0.45% with a bullish technical signal and mixed earnings performance. The stock shows attractive valuation metrics with P/E of 14.86 and P/S of 0.72, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. Recent Q2 2026 earnings beat expectations with $0.75 EPS versus $0.645 expected, though Q1 and Q4 2025 results missed targets. The company maintains a dividend payout with recent $0.1875 declaration.
Outlook remains cautious as revenue declines and margin compression continue, though valuation appears reasonable. Key risks include tariff exposure, competitive pressures, and ongoing revenue contraction. Analyst consensus targets $28.50 with mixed sentiment (27.78% Buy, 61.11% Hold). The stock offers value characteristics but faces fundamental headwinds requiring careful monitoring of turnaround execution.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Magna International Inc. is a Canada-based automotive supplier that designs, engineers, and manufactures vehicle systems and components, including body and chassis structures, seating, powertrain, and electronics, and provides complete-vehicle engineering and contract assembly, with manufacturing operations in 28 countries.
Read more on MGA →