Investment
Features
FeesSafety
Academy
More
Pluang+

Compare Harley-Davidson Inc (HOG) vs Marathon Digital Holdings Inc (MARA) Price & Performance

Harley-Davidson IncTrade
Marathon Digital Holdings IncTrade

Price performance (Past 24H)

Key statistics

Harley-Davidson Inc vs Marathon Digital Holdings Inc — how do they compare? Harley-Davidson Inc trades at $26.75 (market cap $2.80B), while Marathon Digital Holdings Inc trades at $10.09 (market cap $4.00B). The key difference: Marathon Digital Holdings Inc is the larger of the two by market cap, and Harley-Davidson Inc pays a 2.78% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Marathon Digital Holdings Inc for 22 Days on average.

HOGMARA
Market Cap
$2.80B$4.00B
Volume
2,093,21636,668,573
Sector
Consumer CyclicalFinancials
52-Week High
$28.46$22.84
52-Week Low
$17.19$6.73
Typical Hold Time
91 Days22 Days
Enterprise Value
$3.22B$6.05B
Dividend Yield
2.78%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Harley-Davidson Inc

Harley-Davidson (HOG) trades at $26.75, down 0.71% on the day, with a bullish technical signal and mixed earnings history. The stock shows attractive valuation ratios, including a P/E of 14.97 and P/S of 0.72, but faces declining revenue and net income margins. Recent news highlights tariff exposure and a data breach, while analyst consensus is a 'Hold' with a $28.50 price target. Cash flow trends are volatile, with 2025 showing a net inflow of $1.35 billion driven by investing activities.

The outlook for HOG is cautious due to fundamental pressures, including falling profitability and revenue, offset by low valuations and a dividend. Key risks include competitive threats and sensitivity to tariffs. Upside potential exists if the 'Back to the Bricks' strategy revives growth, but investors should weigh margin erosion against valuation support.

Marathon Digital Holdings Inc

MARA Holdings trades at $10.36, down 5.56% on the day, showing bearish technical momentum despite analyst optimism. The company faces significant fundamental challenges with a net income margin of -429.71% and consecutive quarterly earnings misses. Recent news highlights volatility tied to Bitcoin-related sentiment, though the stock remains a focus of institutional interest with 45% of analysts maintaining buy ratings and a $13.25 consensus price target suggesting 28% upside potential.

While analyst consensus points to potential appreciation, MARA's deteriorating profitability and negative cash flow from operations present substantial risks. Investors must weigh the bullish price targets against the company's persistent losses and high volatility exposure. The stock's performance remains heavily influenced by sector-wide crypto sentiment rather than standalone financial strength.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HOG

No sentiment data available yet.

MARA
99% Buy1% Sell
Avg holding period · 22 Days

Top news

Latest headlines on both assets

About Harley-Davidson Inc

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

Read more on HOG →

About Marathon Digital Holdings Inc

Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.

Read more on MARA →