Harley-Davidson Inc vs MasterCard Inc — how do they compare? Harley-Davidson Inc trades at $26.76 (market cap $2.80B), while MasterCard Inc trades at $574.4 (market cap $499.38B). The key difference: MasterCard Inc is far larger — about 178.3× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.78%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and MasterCard Inc for 134 Days on average.
| HOG | MA | |
|---|---|---|
Market Cap | $2.80B | $499.38B |
Volume | 2,093,216 | 1,862,680 |
Sector | Consumer Cyclical | Financials |
52-Week High | $28.46 | $599.86 |
52-Week Low | $17.19 | $471.55 |
Typical Hold Time | 91 Days | 134 Days |
Enterprise Value | $3.22B | $512.41B |
Dividend Yield | 2.78% | 0.61% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.75, down 0.71% on the day, with a bullish technical signal and mixed earnings history. The stock shows attractive valuation ratios, including a P/E of 14.97 and P/S of 0.72, but faces declining revenue and net income margins. Recent news highlights tariff exposure and a data breach, while analyst consensus is a 'Hold' with a $28.50 price target. Cash flow trends are volatile, with 2025 showing a net inflow of $1.35 billion driven by investing activities.
The outlook for HOG is cautious due to fundamental pressures, including falling profitability and revenue, offset by low valuations and a dividend. Key risks include competitive threats and sensitivity to tariffs. Upside potential exists if the 'Back to the Bricks' strategy revives growth, but investors should weigh margin erosion against valuation support.
Mastercard (MA) trades at $574.76, up 1.44% with strong bullish technical signals and consistent earnings beats. The stock shows robust fundamentals with 46.3% net margins and 241.5% ROE, supported by growing institutional interest. Recent news highlights Mastercard's AI and digital payment initiatives, while analyst consensus remains strongly bullish with an $666.67 price target.
Outlook remains positive given earnings momentum and strategic positioning in digital payments, though competition from emerging payment technologies presents a key risk. The stock offers growth potential but requires monitoring of payment industry disruption and macroeconomic factors affecting consumer spending.
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Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →