Compare Harley-Davidson Inc (HOG) vs Lumen Technologies Inc (LUMN) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Lumen Technologies Inc — how do they compare? Harley-Davidson Inc trades at $25.89 (market cap $2.78B), while Lumen Technologies Inc trades at $6.34 (market cap $6.58B). The key difference: Lumen Technologies Inc is far larger — about 2.4× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.75% dividend while Lumen Technologies Inc pays none. Which is the better fit depends on your goals.
| HOG | LUMN | |
|---|---|---|
Market Cap | $2.78B | $6.58B |
Sector | Consumer Cyclical | Media |
52-Week High | $31.03 | $11.83 |
52-Week Low | $17.19 | $3.95 |
Enterprise Value | $3.19B | $18.20B |
Dividend Yield | 2.75% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.10, up 0.35% with a bullish technical signal from moving averages. The company reported mixed Q2 2026 results with an EPS beat ($0.75 vs. $0.645 expected) but revenue challenges, while raising full-year guidance. Valuation appears reasonable with P/E of 14.84 and P/S of 0.72, though profitability metrics show pressure with net margin at 4.78%.
The outlook remains cautiously optimistic with analyst consensus at $26.00 target. Key opportunities include North American sales strength and cost-cutting initiatives, while risks involve raw material costs and competitive pressures. Institutional activity shows mixed signals with recent large purchases and sales.
LUMN stock trades at $6.64, up 6.41% on the day, with a neutral technical stance. Recent Q2 2026 earnings beat estimates despite a 9.3% revenue decline, as strategic revenues grew 14.1%. The company maintains a high debt load of $17.49 billion, but operating cash flow remains strong at $4.74 billion for 2025. CEO share purchases and board appointments signal internal confidence amid a challenging transformation.
The outlook is cautious; while digital transformation shows progress, persistent revenue declines and negative net income margins pose significant risks. Analyst consensus is a Hold with a $7.67 price target, reflecting skepticism about near-term profitability. High debt and legacy business erosion remain key concerns for investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Lumen Technologies Inc
With 450,000 route miles of fiber, including over 35,000 route miles of subsea fiber connecting Europe, Asia, and Latin America, Lumen Technologies is one of the United States' largest telecommunications carriers serving global enterprises. Its merger with Level 3 further shifted the company's operations toward businesses (over 70% of revenue) and away from its legacy consumer business. Lumen offers businesses a full menu of communications services, providing colocation and data center services, data transportation, and end-user phone and internet service. On the consumer side, Lumen provides broadband and phone service across 37 states, where it has 4.5 million broadband customers.
Read more on LUMN →
