Harley-Davidson Inc vs Lennar Corporation — how do they compare? Harley-Davidson Inc trades at $26.71 (market cap $2.78B), while Lennar Corporation trades at $75.88 (market cap $18.44B). The key difference: Lennar Corporation is far larger — about 6.6× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.8%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Lennar Corporation for 67 Days on average.
| HOG | LEN | |
|---|---|---|
Market Cap | $2.78B | $18.44B |
Volume | 2,966,389 | 6,012,214 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $28.46 | $133.13 |
52-Week Low | $17.19 | $74.44 |
Typical Hold Time | 91 Days | 67 Days |
Enterprise Value | $3.20B | $22.86B |
Dividend Yield | 2.8% | 2.58% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal and mixed earnings history. The company reported Q2 2026 EPS of $0.75, beating expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025. Valuation ratios appear attractive with a P/E of 14.86 and P/B of 0.9, while analyst consensus is a hold with a $28.50 price target. Recent news includes a data breach investigation and a new product collaboration.
The outlook for HOG is cautious due to declining revenue and profit margins, offset by reasonable valuations and positive technical momentum. Key risks include tariff exposure, competitive pressures, and ongoing data security issues. Upside potential exists if the 'Back to the Bricks' strategy reverses sales trends, but investors should weigh fundamental weaknesses against technical strength.
Lennar Corporation (LEN) trades at $76.13, down 1.65% on the day, with a bearish technical outlook despite appearing fundamentally undervalued with a P/E of 14.7 and P/B of 0.86. Recent earnings have missed expectations for three consecutive quarters, with Q3 2026 results pending. Revenue declined to $34.19 billion in 2025 with net income falling to $2.08 billion, though Berkshire Hathaway has significantly increased its stake, now owning over 11% of the homebuilder.
The stock presents a value opportunity given its below-book valuation and strong institutional backing, but faces headwinds from rising mortgage rates, weak housing sentiment, and recent allegations regarding sales practices. Analyst consensus is mixed with a $77.38 price target slightly above current levels, though technical indicators suggest near-term pressure with support at $74-75.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Lennar is the second-largest public homebuilder in the United States. The company's homebuilding operations target first-time, move-up, and active adult homebuyers mainly under the Lennar brand name. Lennar's financial-services segment provides mortgage financing and related services to its homebuyers. Miami-based Lennar is also involved in multifamily construction and has invested in numerous housing-related technology startups.
Read more on LEN →