Compare Harley-Davidson Inc (HOG) vs Kohl's Corporation (KSS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Kohl's Corporation — how do they compare? Harley-Davidson Inc trades at $27.89 (market cap $2.93B), while Kohl's Corporation trades at $18.06 (market cap $1.99B). The key difference: Harley-Davidson Inc is the larger of the two by market cap, and Kohl's Corporation pays the higher dividend (2.85%). Which is the better fit depends on your goals.
| HOG | KSS | |
|---|---|---|
Market Cap | $2.93B | $1.99B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $24.71 |
52-Week Low | $17.19 | $10.42 |
Enterprise Value | $3.32B | $8.10B |
Dividend Yield | 2.64% | 2.85% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $28.46, up 7.07% today, showing strong momentum despite mixed earnings performance. The stock exhibits bullish technical signals with valuation metrics appearing attractive (P/E 14.41, P/B 0.96), though revenue has declined from $5.8B in 2022 to $4.5B in 2025. Recent developments include production reshoring of Revolution Max engines and Q2 2026 earnings due July 23, 2026, with expectations of $0.63 EPS.
Outlook remains cautious due to declining revenue trends and margin pressure, offset by cost-cutting initiatives and strategic repositioning. Key risks include competitive pressures and execution challenges, while opportunities lie in operational improvements and potential margin recovery. Analyst consensus is mixed with 65.71% hold rating and $23.40 price target below current levels.
Kohl's (KSS) trades at $18.12, up 4.74% recently, with a bullish technical signal from moving averages and a consensus analyst price target of $16.75. The stock shows low valuation multiples with a P/E of 7.38 and P/S of 0.13, while recent earnings have beaten expectations. Revenue has declined from $19.4B in 2022 to $16.2B in 2025, but net income improved to $109M. The company is focusing on proprietary brands and operational improvements under new leadership.
The outlook suggests a turnaround opportunity with attractive valuations and recent operational progress, but risks include persistent revenue declines and competitive pressures. Investor sentiment is mixed, with analysts divided between buy and hold ratings. Upside depends on successful execution of the company's revitalization strategy amid a challenging retail environment.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Kohl's Corporation
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →
