Compare Harley-Davidson Inc (HOG) vs Kohl's Corporation (KSS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Kohl's Corporation — how do they compare? Harley-Davidson Inc trades at $26.75 (market cap $2.80B), while Kohl's Corporation trades at $20.09 (market cap $2.28B). The key difference: Harley-Davidson Inc is the larger of the two by market cap, and Harley-Davidson Inc pays the higher dividend (2.78%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Kohl's Corporation for 48 Days on average.
| HOG | KSS | |
|---|---|---|
Market Cap | $2.80B | $2.28B |
Volume | 2,093,216 | 5,033,684 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $28.46 | $24.71 |
52-Week Low | $17.19 | $11.72 |
Typical Hold Time | 91 Days | 48 Days |
Enterprise Value | $3.22B | $7.88B |
Dividend Yield | 2.78% | 2.49% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $28.50. Recent Q2 2026 earnings beat expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin falling to 7.57%. The company maintains a dividend and shows improved cash flow trends, though it faces headwinds from tariffs and a recent data breach investigation.
The stock presents a mixed outlook: valuation metrics like P/E of 14.97 and P/B of 0.9 suggest potential upside, but declining profitability and competitive pressures pose risks. Investor sentiment is cautious with 61% hold ratings, while institutional activity shows mixed positioning. Key catalysts include execution of the 'Back to the Bricks' strategy, though tariff exposures and softening demand remain concerns.
Kohl's (KSS) trades at $20.12, up 2.5% today, with a bullish technical signal from moving averages but overbought RSI readings. The stock shows attractive valuation metrics with P/E of 8.64 and P/S of 0.15, though revenue has declined from $19.4B in 2022 to $16.2B in 2025. Recent Q2 2026 earnings beat expectations with EPS of $1.28 versus $0.583 expected, and the company raised full-year guidance amid merchandising improvements.
KSS presents a value opportunity with deep discount valuations, but faces headwinds from 18 consecutive quarters of declining sales. Analyst consensus is mixed with 30% buy ratings and a $15.50 price target below current levels. The turnaround story depends on stabilizing sales and executing holiday season performance, with competitive pressures and consumer spending constraints as key risks.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Kohl's Corporation
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →
