Compare Harley-Davidson Inc (HOG) vs Kroger Co (KR) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Kroger Co — how do they compare? Harley-Davidson Inc trades at $26.75 (market cap $2.78B), while Kroger Co trades at $61.45 (market cap $36.27B). The key difference: Kroger Co is far larger — about 13× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.8%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Kroger Co for 108 Days on average.
| HOG | KR | |
|---|---|---|
Market Cap | $2.78B | $36.27B |
Volume | 2,966,389 | 8,301,523 |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $28.46 | $75.60 |
52-Week Low | $17.19 | $55.53 |
Typical Hold Time | 91 Days | 108 Days |
Enterprise Value | $3.20B | $57.69B |
Dividend Yield | 2.8% | 2.54% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $28.50. Recent Q2 2026 earnings beat expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin falling to 7.57%. The company maintains a dividend and shows improved cash flow trends, though it faces headwinds from tariffs and a recent data breach investigation.
The stock presents a mixed outlook: valuation metrics like P/E of 14.97 and P/B of 0.9 suggest potential upside, but declining profitability and competitive pressures pose risks. Investor sentiment is cautious with 61% hold ratings, while institutional activity shows mixed positioning. Key catalysts include execution of the 'Back to the Bricks' strategy, though tariff exposures and softening demand remain concerns.
Kroger (KR) trades at $59.25, up 1.44% today, with a bullish technical signal supported by moving averages. The stock shows mixed earnings performance with Q2 2026 beating expectations but Q1 2026 missing. Fundamentals reveal strong revenue of $147.12B (2025) but thin net margins of 0.73%, while valuation metrics like P/S of 0.26 appear attractive. Recent news highlights digital growth initiatives and a pending Giant Eagle acquisition.
Outlook: KR offers value with low P/S and analyst consensus target of $70.62 (19% upside). Opportunities include e-commerce expansion and cost efficiencies. Risks involve integration challenges from acquisitions, competitive pressures, and softer sales guidance. Cash flow trends show volatility, with 2026 projecting negative net cash flow.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Kroger Co
Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →
