Compare Harley-Davidson Inc (HOG) vs CarMax, Inc (KMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs CarMax, Inc — how do they compare? Harley-Davidson Inc trades at $26.91 (market cap $2.78B), while CarMax, Inc trades at $58.03 (market cap $8.26B). The key difference: CarMax, Inc is far larger — about 3× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.75% dividend while CarMax, Inc pays none. Which is the better fit depends on your goals.
| HOG | KMX | |
|---|---|---|
Market Cap | $2.78B | $8.26B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $62.17 |
52-Week Low | $17.19 | $30.88 |
Enterprise Value | $3.19B | $26.77B |
Dividend Yield | 2.75% | — |
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About CarMax, Inc
CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
Read more on KMX →
