Harley-Davidson Inc vs Hormel Foods Corp — how do they compare? Harley-Davidson Inc trades at $27.42 (market cap $2.72B), while Hormel Foods Corp trades at $24.54 (market cap $13.59B). The key difference: Hormel Foods Corp is far larger — about 5× Harley-Davidson Inc's market cap, and Hormel Foods Corp pays the higher dividend (4.74%). Which is the better fit depends on your goals.
| HOG | HRL | |
|---|---|---|
Market Cap | $2.72B | $13.59B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $31.03 | $29.25 |
52-Week Low | $17.19 | $19.74 |
Enterprise Value | $3.13B | $15.59B |
Dividend Yield | 2.82% | 4.74% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.01, up 1.21% daily, with a bullish technical signal from moving averages and a neutral RSI. The company reported Q2 2026 EPS of $0.75, beating estimates, and raised full-year guidance. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin at 4.78%. Valuation ratios appear attractive with a P/E of 14.45 and P/B of 0.87. Recent news highlights North American sales strength and a strategic shift to U.S. production.
The outlook is cautiously optimistic; earnings beat and raised guidance support upside, but declining revenue and margin pressures pose risks. Analyst consensus is mixed with a $26 price target. Key risks include competitive threats and raw material costs. The stock's valuation discount offers potential if turnaround efforts gain traction.
Hormel Foods (HRL) trades at $25.02, down 0.32% on the day, with a neutral technical signal and bearish moving averages. The company shows mixed fundamentals with a P/E of 29.44 and net income margin of 3.82%, though it has beaten earnings estimates for three consecutive quarters. Recent developments include the appointment of John Ghingo as CEO and the sale of its Brazilian CERATTI business, signaling strategic focus.
Outlook remains cautious with analyst consensus at Hold and a $26.33 price target. Key opportunities include defensive dividend income and operational improvements, while risks involve margin pressure and consumer spending challenges. The stock offers steady income but faces growth headwinds in the current environment.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Hormel Foods is a protein-focused branded food company. Its brands include its namesake Hormel, Spam, Jennie-O, Dinty Moore, Applegate, Wholly Guacamole, and Skippy. The vast majority of the company's revenue is U.S.-based: 64% U.S. retail, 28% U.S. food service, and 8% international. By product type, in fiscal 2021, 23% of revenue was shelf-stable foods, 18% was poultry (branded and commodity), 55% was other perishable food, and 3% was other, primarily nutritional products. The company holds the number-one market position in shelf-stable meat, shelf-stable ready meals, pepperoni, natural/organic deli meat, and guacamole and the number-two position in turkey, bacon, chilled ready meals, and peanut butter.
Read more on HRL →