Harley-Davidson Inc vs Robinhood Markets, Inc. — how do they compare? Harley-Davidson Inc trades at $27.42 (market cap $2.72B), while Robinhood Markets, Inc. trades at $95 (market cap $84.98B). The key difference: Robinhood Markets, Inc. is far larger — about 31.2× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.82% dividend while Robinhood Markets, Inc. pays none. Which is the better fit depends on your goals.
| HOG | HOOD | |
|---|---|---|
Market Cap | $2.72B | $84.98B |
Sector | Consumer Cyclical | Technology |
52-Week High | $31.03 | $152.46 |
52-Week Low | $17.19 | $65.16 |
Enterprise Value | $3.13B | $91.53B |
Dividend Yield | 2.82% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.01, up 1.21% daily, with a bullish technical signal from moving averages and a neutral RSI. The company reported Q2 2026 EPS of $0.75, beating estimates, and raised full-year guidance. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin at 4.78%. Valuation ratios appear attractive with a P/E of 14.45 and P/B of 0.87. Recent news highlights North American sales strength and a strategic shift to U.S. production.
The outlook is cautiously optimistic; earnings beat and raised guidance support upside, but declining revenue and margin pressures pose risks. Analyst consensus is mixed with a $26 price target. Key risks include competitive threats and raw material costs. The stock's valuation discount offers potential if turnaround efforts gain traction.
Robinhood (HOOD) trades at $93.29, up 2.84% today, showing strong revenue growth with 2025 revenue reaching $4.47B and net income of $1.88B. The stock faces technical headwinds with a bearish signal overall, trading near key support at $92. Recent earnings beat expectations in Q2 2026 with EPS of $0.62 versus $0.44 expected, though the company missed in Q1. Analyst sentiment remains positive with 73% buy ratings and a $123.46 consensus price target.
HOOD presents a growth opportunity with expanding product diversification and international expansion, but faces risks from competitive pressures and regulatory hurdles. Valuation metrics remain elevated with P/E of 41.28 and P/S of 17.4, requiring continued strong execution to justify current levels. The stock's near-term direction will depend on Q3 2026 earnings performance and successful execution of UK market expansion.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Robinhood Markets, Inc. operates a financial services platform. The Company offers brokerage and cash management applications such as stocks, exchange-traded funds, options, and cryptocurrency. Robinhood Markets serves clients in the United States.
Read more on HOOD →