Hilton Hotels Corporation Common Stock vs SoFi Technologies Inc — how do they compare? Hilton Hotels Corporation Common Stock trades at $319 (market cap $70.00B), while SoFi Technologies Inc trades at $18.02 (market cap $23.40B). The key difference: Hilton Hotels Corporation Common Stock is far larger — about 3× SoFi Technologies Inc's market cap, and Hilton Hotels Corporation Common Stock pays a 0.19% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| HLT | SOFI | |
|---|---|---|
Market Cap | $70.00B | $23.40B |
Sector | Consumer Cyclical | Financials |
52-Week High | $350.22 | $32.21 |
52-Week Low | $256.75 | $15.15 |
Enterprise Value | $83.01B | — |
Dividend Yield | 0.19% | — |
Signals from Pluang's Aura AI — not financial advice
Hilton Worldwide (HLT) trades at $317.60, down 1.36% with bearish technical signals. The stock shows strong fundamentals with consistent earnings beats and revenue growth from $12.04B in 2025 to projected $12.5B in 2026. Analyst consensus remains positive with 57% buy ratings and a $352.88 price target, though technical indicators show selling pressure near key resistance at $321.
HLT offers growth potential from travel recovery and pipeline expansion but faces risks from premium valuation (P/E 46.64), rising debt levels (debt-to-asset ratio increased to 73.88% in 2025), and labor disputes. The stock's near-term performance depends on Q3 earnings meeting expectations of $2.38 EPS and managing global demand volatility.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →