Herbalife Nutrition Ltd vs SoFi Technologies Inc — how do they compare? Herbalife Nutrition Ltd trades at $11.76 (market cap $1.23B), while SoFi Technologies Inc trades at $17.92 (market cap $23.22B). The key difference: SoFi Technologies Inc is far larger — about 18.9× Herbalife Nutrition Ltd's market cap, and Herbalife Nutrition Ltd is trading nearer its 52-week high, SoFi Technologies Inc nearer its low. Which is the better fit depends on your goals.
| HLF | SOFI | |
|---|---|---|
Market Cap | $1.23B | $23.22B |
Sector | Consumer Staples | Financials |
52-Week High | $19.96 | $32.21 |
52-Week Low | $7.75 | $15.15 |
Enterprise Value | $3.06B | — |
Signals from Pluang's Aura AI — not financial advice
Herbalife (HLF) trades at $11.695, up 1.52% on the day, with a bearish technical outlook per moving averages. The company reported Q2 2026 net sales of $1.3 billion, a 5.4% year-over-year increase, though EPS of $0.51 missed estimates. Valuation ratios appear attractive with a P/E of 7.53 and P/S of 0.24. Positive news includes being named to TIME's America's Best Companies 2026 list, but a planned CFO transition in December 2026 introduces uncertainty.
The outlook is mixed; strong sales growth and low valuation metrics offer potential upside, but recent earnings misses, a high debt load, and negative shareholder equity pose significant risks. Analyst consensus leans bullish with 53.84% buy ratings, yet the stock faces headwinds from competitive pressures and margin volatility.
SOFI stock trades at $18.02, down 0.55% on the day, with a bullish technical signal from moving averages but a neutral reading from oscillators. The company reported strong Q2 2026 results, beating EPS estimates with 40% year-over-year adjusted net revenue growth and record loan originations. Revenue guidance for 2026 was raised to $4.75-$4.85 billion. The stock is trading below the consensus price target of $19.50, with analyst sentiment mixed but leaning positive.
The outlook for SOFI is supported by robust member growth and a diversified revenue stream, though risks include dependence on lending growth and potential interest rate sensitivity. The current valuation at a P/E of 36.69 and P/S of 5.6 reflects high growth expectations. Upside potential exists if execution continues, but investors should weigh the premium valuation against competitive and macroeconomic headwinds.
Trailing returns across standard periods
Latest headlines on both assets
Herbalife Nutrition Ltd is an international nutrition company.
Read more on HLF →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →